A Dose of Care
PANADO® LAUNCHES ‘A DOSE OF CARE’ CAMPAIGN
Panado®, the nation's trusted pain reliever1, is proud to announce the launch of its new 'A Dose Of Care' campaign in collaboration with popular lifestyle
show Afternoon Express.
The campaign celebrates true community heroes across South Africa who serve others by providing a dose of care to those who really need it - so they can
pass on a dose of care to their loved ones. As love is universal, no one can be left out!
Think back over the past year. No doubt, you'll be able to conjure up countless examples of selflessness and heroism within your community that have
inspired you. If these examples tell us anything, it's that perhaps it's time we re-evaluate what we mean by 'hero'. In the world that we live in, heroes don't
wear capes. Heroes are the everyday people who go out of their way to support those around them.
From the early morning lift clubbers and even earlier morning rock-em-back-to-sleepers to the mother and daughter team who make sandwiches for
hungry tummies. From the retired teacher who collects school shoes for disadvantaged learners to the Gogo who gives exceptional care to parentless
children. We are touched by these stories of hope, kindness, compassion and community.
Caring for the ones we love is truly a labour of love - it's an opportunity for us to put love into action. Panado®, a flagship brand of Adcock Ingram,
understands that one can't give to others if your cup is running empty.
Caring isn't always hugs and smiles, giggles and laughter. Caring entails sacrifices and commitment. At times, it can feel overwhelming, scary, and thankless.
South Africa is full of carers facing adversity, challenged with little support or financial resources. Yet, many of these exceptional carers still care above and
beyond. Panado® sees you - and would like to help make your care a little easier.
Speaking about 'A Dose Of Care' campaign, Gail Pretorius, Panado® Marketing Manager, says the campaign aims to help carers across Mzansi, who are
inspired by the spirit of ubuntu and dedicated to incredible acts of human kindness and generosity.
The campaign offers participants the chance to win R5000 from Panado®, and the winners are then afforded the opportunity to 'pay it forward' by
donating an additional R5000 to others giving back to their communities. T's and C's can be found on https://afternoonexpress.co.za/.
Panado® has been around for decades. You've seen it in your cupboards growing up, and so have our grandparents. It is a generational brand that delivers
a dose of care through every dose administered to all, from tiny tots to grandparents. We also acknowledge and recognise that caring isn't always as easy
as it sounds. Sometimes taking care of ourselves, as well as friends and community members, is difficult,' says Pretorius.
'That is why we at Panado® want to share a dose of care with those who really need it and enable them to share a dose of care with their loved ones. It's
fantastic to have Afternoon Express behind this kindness initiative, hopefully encouraging an onward domino effect of doing good deeds.'
Panado® and Afternoon Express will share the work of do-gooders lifting others and helping alleviate the poverty crisis gripping parts of the country
through 'A Dose Of Care' journey.
Individuals and charities who have benefitted from 'A Dose Of Care' campaign thus far include the Kasi Hero Foundation and Thušanang Community
Development NPO and there are many more to follow.
For references, product information and company details go to References' tab. 2022111110241683 - December 2022
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