A Dose of Care: PANADO® SPREADS ‘A DOSE OF CARE’
Panado®, the nation’s trusted pain reliever, last year, announced their launch of the ‘A Dose Of Care’ campaign in collaboration with popular lifestyle show Afternoon Express.
The campaign celebrated true community heroes across South Africa who serve others. It did so by helping individuals who need it – so they can pass on a dose of care to their loved ones.
As love is universal, no one can be left out!
Celebrating Everyday Heroes With ‘A Dose Of Care’
Think back over the past few years. No doubt, you’ll be able to conjure up countless examples of selflessness and heroism within your community that have inspired you.
If these examples tell us anything, it’s that perhaps it’s time we re-evaluate what we mean by ‘hero’. In the world that we live in, heroes don’t wear capes. Heroes are the everyday people who go out of their way to support those around them.
From the early morning lift clubbers and even earlier morning rock-em-back-to-sleepers to the mother and daughter team who make sandwiches for hungry tummies. From the retired teacher who collects school shoes for disadvantaged learners to the Gogo who gives exceptional care to parentless children. We are touched by these stories of hope, kindness, compassion and community.
You Can’t Pour From An Empty Cup
Caring for the ones we love is truly a labour of love – it’s an opportunity for us to put love into action. Panado®, a flagship brand of Adcock Ingram, understands that one can’t give to others if your cup is running empty.
Caring isn’t always hugs and smiles, giggles and laughter. Caring entails sacrifices and commitment. At times, it can feel overwhelming, scary, and thankless. South Africa is full of carers facing adversity, challenged with little support or financial resources. Yet, many of these exceptional carers still care above and beyond. Panado® sees you – and would like to help make your care a little easier.
Inspired By The Spirit Of Ubuntu
Gail Pretorius, Panado® Marketing Manager, said the ‘A Dose Of Care’ campaign aimed to encourage Mzansi caretakers inspired by ubuntu and dedicated to kindness and giving.
The campaign offered participants the chance to nominate their local hero. Winners were then afforded the opportunity to “pay it forward” by helping others who are giving back to their communities.
“Panado® has been around for decades. You’ve seen it in your cupboards growing up, and so have our grandparents. It is a generational brand that delivers a dose of care through every dose administered to all, from tiny tots to grandparents. We also acknowledge and recognise that caring isn’t always as easy as it sounds. Sometimes taking care of ourselves, as well as friends and community members, is difficult,” says Pretorius.
“That is why we at Panado® wanted to share a dose of care with those who really need it and enable them to share a dose of care with their loved ones. It’s fantastic to have Afternoon Express behind this kindness initiative, hopefully encouraging an onward domino effect of doing good deeds.”
Sharing The Work Of Do-Gooders
Panado® and Afternoon Express continue to share the work of do-gooders, lifting others and helping alleviate the poverty crisis gripping parts of the country through ‘A Dose Of Care’ journey.
Safe houses and transition centres for abandoned and orphaned babies and children, animal welfare organisations, neighbourhood soup kitchens, literacy projects, and more have benefited from ‘A Dose Of Care’.
As South Africans, we are going through so much. It’s time we focus on the positive. There are so many people out there who do so much without asking for anything in return – and that’s exactly what ‘A Dose Of Care’ campaign is all about. To these heroes and heroes everywhere, Panado® says, “thank you for the work you do”!
Palesa Tembe, Afternoon Express presenter with Tankiso Moremi, Co-founder of the Kasi Hero Foundation, one of the beneficiaries from ‘A Dose Of Care’ campaign
A beneficiary of the Kasi Hero Foundation soup kitchen, one of the beneficiaries from ‘A Dose Of Care’ campaign
Palesa Tembe, Afternoon Express presenter cooks alongside Beatrice Leng, chairperson of Thušanang Community Development NPO in the Western Cape one of the beneficiaries from ‘A Dose Of Care’ campaign
Beneficiaries of Beatrice Leng’s extensive contributions to the Tafelsig community, one of the beneficiaries from ‘A Dose Of Care’ campaign